Oura

Oura is a health technology company that designs and manufactures the Oura Ring, a wearable smart ring that tracks sleep stages, heart rate, physical activity, and other physiological parameters to provide personalized health and wellness insights via a companion app. It operates a dual B2C revenue model with one-time ring purchases and optional monthly subscriptions, serving both consumers and enterprises. The company has sold over 5.5 million rings worldwide and employs around 900 people.