Simple Life

Simple Life is a London-based company that develops an AI-powered health coaching app called Simple, focused on sustainable weight loss, intermittent fasting, nutrition tracking, and healthier lifestyles without strict diets. Launched in 2019 by CEO Mike Prytkov, it is part of the Palta group and has achieved over 20 million downloads, $100 million in revenue, and serves users across 27 countries.