The vacancy is well-structured with clear expectations, though some areas could benefit from additional detail.
Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance.
- Create Asana tickets containing all information necessary for the go-live of a campaign.
- Upload Ad creatives across platforms, ensuring the proper tagging.
- Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.
- Generate ad-hoc reports on performance or creatives.
- Run competitiveness analysis.
- Collaborate with cross-functional teams on creative production, planning and execution.
- Monitor industry trends and developments in advertising, while consistently implementing best practices.
- Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
- Ensure campaigns are aligned with data privacy regulations and company policies.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- A minimum of 1 years of experience running Ads on META, TikTok or X.
- Good Analytical mindset, results are quantitative. You need to have curiosity for data and understanding ads performance metrics.
- CPI, CPR, IPM, VTR are important terms, if you don’t know what they mean don’t apply or learn them before your first interview.
- Excellent communication, organizational, and time management skills.
- Attention to detail and ability to prioritize tasks effectively.
- Proficiency in Microsoft Office, Google Workspace, and project management tools.
- Previous experience with figma is a plus.
- Fluent English speaker.
- Additional languages are considered a strong asset.
Conditions
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.