AI Workflow Engineer

**Who Is Serotonin** Serotonin is the top go-to-market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, crypto infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels, including public relations, growth marketing, on-chain analytics, content, research, social, and design - Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the crypto ecosystem, connecting builders and founders with essential resources to drive business growth.

### Responsibilities - **Diagnose Bottlenecks** - spend real time with our different core marketing teams before touching any tooling. Interview team members, map how work actually moves, and identify where things slow down or break. - **Design & Build for Multiple Teams** - build the workflow systems to solve them. That means AI-powered workflows, content and campaign pipelines, and no-code automations that connect into the tools teams already use: HubSpot, Notion, Slack, various native social platforms. - **Workforce Adoption** - You will own the operational backbone that makes AI adoption stick across a 90-person global team: prompt libraries, SOPs, workflow playbooks. You will be responsible for leveling up the AI proficiency across the team. - **Maintain & Scale** - Work directly with internal & external client teams to diagnose GTM bottlenecks and build AI-assisted solutions, from content at scale to campaign automation to research synthesis. - **Upleveling** - Evaluate, test, and onboard tools as the landscape shifts. Define how we measure impact: time saved, output quality, client adoption, etc and build reports around what is working and what isn't.

### Requirements - The most important thing is how you approach a problem. You should be the kind of person who interviews the **full** team before proposing a solution, is able to map a workflow end to end after a few conversations, and gets more satisfaction from making someone else's work easier than from showing off what you built. - You think in systems that serve multiple stakeholders at once. When you build something for the content team, you are already thinking about how the PR team will use a version of it next month. - On the technical side: strong prompt engineering across the major LLMs, hands-on experience with workflow automation tools like Make, Zapier, or n8n in a real production context, and enough comfort with APIs and JSON to connect things when there's no native integration. - Familiarity with the broader martech stack and AI creative tools matters too, but these are learnable. - You should understand how a marketing team operates at the foundational level, in regards to how the PR, content, growth, and social teams actually function day to day. Knowing the difference between a campaign brief and a distribution workflow, and why that matters when you're designing an AI system around it. - Crypto or Crypto marketing experience is a real plus, but not required.

### Benefits - Competitive Salary - Health Insurance (US Only) - 401(k) (US Only) - Remote Work Environment - Parental Leave

Serotonin is a Web3 marketing and product studio that helps digital asset companies with brand positioning, media relations, content, growth marketing, go-to-market strategy, product development, recruiting, and legal services. They specialize in blockchain, cryptocurrency, NFTs, AI, and biotech sectors, working with top businesses and entrepreneurs to bring breakthrough technologies to market. Their services target innovators in decentralized technologies and financial services.