The vacancy is well-structured with clear responsibilities and requirements, though some details on compensation and company presence could improve clarity.
Job description
We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play. This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores.
Responsibilities
• Develop and execute ASO and ASA strategies for the App Store and Google Play
• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text
• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)
• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments
• Conduct keyword research, competitor analysis, and search intent mapping for both stores
• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments
• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)
• Monitor and improve organic rankings, category rankings, and featured placements
• Optimize for ratings, reviews, and store editorial visibility
• Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
• Run experiments and continuously improve performance based on data
• Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks and scale output
• Collaborate with product, marketing, creative, and analytics teams
• Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates
Requirements
• 3+ years of ASO experience and 3+ years of hands-on ASA campaign management
• Proven track record with measurable results (install growth, ranking improvements, CPI/CPA reduction, ROAS)
• Strong understanding of App Store and Google Play ranking factors and algorithm differences
• Keyword research, search intent, and metadata optimization
• Creative optimization and CRO for store listings
• Apple Search Ads bidding strategies, keyword match types, and audience targeting
• Experience with ASO/ASA tools (AppTweak, Sensor Tower, data.ai, Asodesk, SearchAdsHQ, MobileAction, or similar)
• Experience with mobile analytics and attribution platforms (AppsFlyer, Firebase)
• AI-native mindset: hands-on experience using Claude and AI agents to increase personal and team productivity, automate workflows, and accelerate execution
• Strong analytical skills and ability to work with large data sets
• Ability to think in hypotheses, experiments, and measurable outcomes
• Experience working cross-functionally with creative, product, and growth teams
Conditions
• Learning support - courses, English classes, and conferences (up to 100% reimbursement)
• Unique loyalty program - receive corporate digital miners and earn passive income with no investment
• Team culture: retreats in international locations (for example, company apartments in Cyprus).
• Memorable events with wow prizes - we celebrate big occasions in a big way
• “Employee of the Month” award - we recognize and reward our top performers
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• New career tracks - real opportunities to grow into expert or top management roles
• Work-life fit - flexible hours and remote work.
About GoMining
GoMining is a pioneering digital platform in the Bitcoin mining industry that democratizes access to Bitcoin mining through innovative digital mining solutions and strategic partnerships. They operate across exchanges, DeFi/Web3 platforms, mining infrastructure, and institutional investment initiatives to provide diversified opportunities in the digital asset space.