The vacancy is well-defined but lacks compensation details, affecting overall attractiveness.
no salary info
Job description
We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships.
Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches.
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
Requirements
- 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads Facebook Ads, Apple ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc.
- Good communication and data analytical skills.
About Delta Exchange
Delta Exchange is a cryptocurrency derivatives exchange offering futures, perpetual swaps, and options on Bitcoin, Ethereum, and over 50 altcoins with up to 100x leverage. It is FIU-registered and compliant with Indian regulations, providing INR settlements and focusing on the Indian market while serving global traders. Backed by investors like CoinFund, Aave, and Kyber Network, it features innovative products like calendar spreads and turbo options.