Associate Director / Director of Marketing

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech.

### Responsibilities: - **Team Leadership:** Directly manage and provide strong, hands-on leadership to assigned marketing operations workflows, events, social media, and community teams. - **Execution & Accountability:** Act as the primary operational engine within your managed marketing functions, enforcing high accountability, rigorous tracking, and strict adherence to project deadlines without compromise. - **Workflow Optimization:** Translate marketing strategies into actionable operational workflows, optimizing resource allocation, and streamlining internal processes to maximize team output. - **Cross-Functional Oversight:** Oversee the end-to-end planning, execution, and quality control of assigned events, social media campaigns, and community growth initiatives. - **Performance Metrics:** Define, monitor, and optimize key performance indicators (KPIs) across all managed functions to ensure alignment with overall business growth. - **Stakeholder Collaboration:** Partner closely with the SVP of Marketing and cross-functional leaders to identify operational bottlenecks and implement swift, effective solutions. - **Culture Driver:** Cultivate a high-performance, resilient, and results-oriented team culture by setting an example of high commitment and strong work ethic.

### Requirements: - 8+ years of experience in general marketing management, marketing operations, or growth roles within tech, e-commerce, fintech, or fast-paced global environments. - Full professional fluency in both English and Mandarin Chinese (both written and verbal) is strictly required. - Deep, foundational understanding of core marketing principles, campaign dynamics, and operational frameworks. - Proven track record of managing and scaling cross-functional teams with direct people-management responsibility. - An ultra-strong execution-focused and result-oriented mindset; highly resilient and comfortable making firm decisions under intense pressure. - Assertive leadership style with a proven ability to push teams forward, challenge excuses, and hold team members strictly accountable to timelines and deliverable quality. - Excellent communication and stakeholder management capabilities.

### Perks & Benefits: - Competitive total compensation package - Various team building programs and company events - Comprehensive healthcare schemes for employees and dependants - And many more! Apply and let us tell you more!

BTSE is a global blockchain technology company operating a digital asset exchange for trading over 150 cryptocurrencies, including spot and perpetual futures with high trading volume. It also provides payments solutions supporting fiat and crypto for over 50 currencies, and enterprise infrastructure like white-label exchanges and wallets. The platform serves retail traders, institutions, and businesses, bridging traditional finance and digital assets.