Associate Director/Director of User Operations

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

- Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation) - Drive user data tracking, segmentation, and lifecycle insights - Design and execute retention initiatives, including campaigns, incentives, and rewards - Partner with Marketing to deliver lifecycle and engagement campaigns - Collaborate with Product and Engineering to improve onboarding and user journeys - Optimize user flows and operational processes for efficiency - Define and improve key lifecycle metrics (activation, retention, reactivation, conversion)

- 8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred) - Strong understanding of user lifecycle (retention, activation, engagement) - Experience with user segmentation, CRM, or lifecycle campaigns - Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA) - Organized, execution-focused, able to manage multiple workflows - Strong communication and stakeholder management

- Competitive total compensation package - Various team building programs and company events - And many more! Apply and let us tell you more!

BTSE is a global blockchain technology company operating a digital asset exchange for trading over 150 cryptocurrencies, including spot and perpetual futures with high trading volume. It also provides payments solutions supporting fiat and crypto for over 50 currencies, and enterprise infrastructure like white-label exchanges and wallets. The platform serves retail traders, institutions, and businesses, bridging traditional finance and digital assets.