The vacancy is well-structured with clear responsibilities and compensation, but lacks details on tools and company links.
Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Assist in planning and executing marketing campaigns targeted at retail users, including promotions, product launches, and engagement strategies.
- Assist in preparing campaign proposals, submitting budgets for approval, and compiling post-campaign reports to analyze performance and ROI.
- Help coordinate and host both online and offline events such as product showcases, community meetups, webinars, and promotional activations.
- Foster and manage user communities across platforms (e.g., Telegram, Facebook, etc.), engage with members, and monitor community sentiment.
- Constantly work on new campaigns, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Support the recruitment, onboarding, and engagement of volunteer brand ambassadors through our Angel Program. Ensure alignment with campaign goals and track their contributions.
- Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
- Execute all marketing efforts with hands on approach.
Requirements
- Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter).
- Experience in managing online/offline events.
- Experience managing social media: Instagram, Facebook, Telegram.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Excellent organizational skills, Ability to Multitask with great time management skills needed.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
- A team player with a positive attitude and a willingness to learn.
- Understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures.
Conditions
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.