Brand and Communications Lead - Bastion

## About Bastion Bastion builds regulated financial infrastructure for modern businesses. Bastion's full stack product suite covers stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails, with the flexibility to deploy individual capabilities or combine them end-to-end. Bastion's regulated foundation underpins a compliance-first approach to risk management, ensuring the integrity and security of all financial activity within its systems. Bastion holds the appropriate licenses for its own operations, but can also act as a service provider, offering compliance and financial operations support under our customers’ licenses.

## Work to Be Done Instead of a list of requirements, we want to give you a directional look into the first 30, 90, and 180 days on the job. We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that. If you think this is something you can handle, we will be excited to speak with you. ### First 30 days: - Learn the business, absorb the brand, and start showing up - Get deep on Bastion's product, regulatory positioning, and competitive landscape — understand the NYDFS trust charter, how stablecoin infrastructure works, and why enterprise buyers choose Bastion over alternatives - Map the current state of Bastion's market presence — who knows us, who should, where the gaps are, and which channels matter most for reaching enterprise financial decision-makers - Audit the press and events landscape — identify the publications, conferences, podcasts, and thought leadership venues where Bastion's target buyers pay attention. Start building relationships or reconnect with relevant reporters and editors - Partner with the Commercial team to understand current sales cycles and buyer objections — not to produce sales collateral, but to ensure that every piece of external communications reinforces the narratives that move deals forward - Ship something in week one. Update a landing page, draft a LinkedIn post for an executive, pitch a reporter — demonstrate that you operate, not just plan ### By 90 days: - Own the brand and build earned media momentum - Establish Bastion's brand voice and ensure it's consistent across the website, LinkedIn, executive communications, and all external-facing content - Build and begin executing a brand activation strategy — leverage your media relationships to pitch stories, secure initial press placements, and build a pipeline of earned media opportunities in publications that enterprise financial decision-makers actually read - Prep Bastion executives for speaking opportunities, panels, and media interviews — develop talking points, presentation materials, and the confidence to put our leadership in front of audiences - Launch targeted campaigns aimed at enterprise decision-makers — not broad performance marketing, but precise awareness plays that keep Bastion top of mind for the right people. - Establish an employer brand cadence that makes Bastion visible to the caliber of talent we're hiring ### By 180 days: - Make Bastion a name that enterprise buyers recognize - Scale earned media presence — move from initial placements to a steady cadence of press coverage, bylines, and thought leadership in the publications and venues that matter to target buyers - Develop 30/60/90 day communications launch plans for new products and partnerships — ensuring that every major company milestone gets the external visibility it deserves. You leverage insights and competitive analysis to inform brand evolution and messaging priorities. - Develop a scalable content and communications production workflow using AI tooling and contractor support that lets you operate at a velocity a single person shouldn't be able to achieve - Build the case for where the function needs to grow — whether that's a dedicated PR agency, event support, content contractors, or eventually a second hire. You work closely with agency partners, proactively manage budgets and ensure delivery of the best brand work.

## Requirements - Fintech or financial services experience is a meaningful advantage - Ability to operate in a fast-paced startup environment - Strong communication and relationship-building skills - Experience in brand positioning and media relations - Ability to connect brand and communications work to pipeline in an enterprise sales cycle.

## Conditions - Flexible remote work environment - Opportunity to shape the brand and communications function from the ground up - Competitive salary and benefits package.

Multiple companies named Bastion operate in distinct sectors. Bastion Inc. provides payment solutions, cybersecurity, and health sciences technology since 2005, pioneering dollar-based payment gateways in the Philippines. Bastion Technologies Inc. offers engineering services for oil and gas, founded in 1998 with around 550 employees. Bastion is a crypto startup issuing white-label stablecoins, raising $14.6M in 2025 led by Coinbase Ventures.