Content Producer for Restaurant Ecosystem in Moscow

We are launching Nimbo — an umbrella brand for our ecosystem and a loyalty app aiming to set a new international standard in gastronomic experience.

• Content strategy for four accounts: unified creative framework for Nimbo + three different tones for restaurants • Manage the production team: operator and editor already on staff, hiring and scaling as needed • Produce key formats: viral videos, reviews, guest features, collaborations with chefs • Create light formats: behind-the-scenes, restaurateur lunch, guest of the week, menu reactions — 80% of content is captured on phone during work hours • Work with bloggers: barter deals, review purchases, coordinate UGC from guests • Analytics across the funnel: views → profile visits → website clicks → reservations, plus app activations through code words from videos

• 3+ years of content production experience; ideally in restaurant, fashion, or lifestyle niches with premium positioning — at least one case of a video with 500,000+ views on a channel you managed or produced • Understanding the difference between production logic and SMM logic; capable in both but do not confuse them • Knowledge of Reels and TikTok algorithms at a level of 'I know why it failed', not just 'I've heard hooks are needed' • Ability to explain why one video worked and another did not • Capable of writing texts, not as a copywriter, but as a producer: theses, scripts, posts, briefs for bloggers • Able to communicate with chefs and bartenders in their language — most production happens in working kitchens

• Hybrid schedule; mandatory presence on shoots 2–3 times a week at one of the three restaurants • Already working team: operator-editor on staff, brand guide and creative framework ready • Access to materials that can't be bought: 3 kitchens with top chefs, bar program, closed events with celebrities and bloggers 1M+ • Full freedom in building the content department • Direct work with the founder, no levels of approval • Salary discussed based on results of the probation period + KPI