CRM Manager

We are a well-established company in the gambling/betting niche, proud of our five leading brands, two of which have a long history in the industry: one has been successfully operating for 13 years, and the other for 6 years. We are looking for energetic and goal-oriented professionals who want to join our team.

- Daily planning, setup, and launch of regular and triggered CRM campaigns through email, push, SMS, in-app channels (in Customer.io). - Creation and optimization of automated communication chains (welcome, retention, reactivation). - Building and maintaining user base segments by activity, behavior types, device, geo, and VIP status. - Initiating, conducting, and analyzing A/B test results (subjects, content, sending time, visuals) for continuous optimization of mailings. - Setting clear tasks for copywriters and designers for content and creatives preparation, ensuring compliance with the technical specifications. - Daily monitoring and analysis of key campaign metrics: Open Rate, CTR, Conversion Rate, Unsubscribe Rate. - Compliance with compliance requirements and adherence to brand guidelines in every communication. - Adhering to the marketing calendar and coordinating promotional activities with product and VIP teams. - Testing new channels and hypotheses on a regular basis. - Maintaining regular reporting on the effectiveness of conducted campaigns.

### CRM Platforms and Marketing Automation - Experience with ESP/CDP platforms (Customer.io or similar). - Ability to build logical chains and trigger scenarios for communication automation. - Basic skills in HTML/CSS for editing email templates (e.g., in Stripo). - Understanding of the principles of operation and setup of different channels (Email, Push, SMS, In-app). ### Analytics and Campaign Optimization - Ability to analyze data to assess the effectiveness of work and make decisions for improvement. - Experience with analytical tools (Google Analytics, Looker Studio) for tracking campaign results. - Understanding and ability to analyze key funnel metrics (OR, CTR, CR, Retention). - Practical experience in setting up and analyzing A/B tests. ### Segmentation and Understanding the Player - Practical skills in segmenting the user base by various criteria (RFM, behavioral, LTV). - Ability to select relevant offers and content for different segments. ### Analytics and Data Work - Ability to make strategic decisions based on data. - Experience with analytical and BI tools (Google Analytics, Looker Studio, Tableau). - Ability to analyze funnels, cohorts, and campaign effectiveness to find growth points. - Independently formulates hypotheses for growth of key metrics and presents them as clear tasks for analytics or A/B testing. Based on the results of tests and analysis, makes conclusions used for planning next steps. - Independently extracts necessary data using SQL queries for hypothesis testing and analysis of experiment results.

- Work with industry experts in gambling. - Competitive salary in $, benefits package (21 days vacation, paid sick leave, etc.). - Fully remote work — from anywhere in the world. - International and multicultural team. - Opportunities for professional growth and learning.

iGP (previously iGaming Platform) is an iGaming platform and aggregator supplier offering PAM, crypto solutions, iGaming Deck for game aggregation, and a new hardware-agnostic retail gaming solution for omnichannel experiences. They provide flexible solutions including White Label platforms, game development, licensing, and features like gamification and mobile apps. The company serves online gambling operators with integrations for titles from suppliers like Evolution and Pragmatic Play.