The vacancy provides clear tasks and requirements but lacks salary details and company information.
Job description
Remote CRM Manager role in an iGaming project focusing on improving user funnels, retention, and LTV through hypotheses, tests, and CRM communications.
Responsibilities
- Improve user funnels and lifecycle metrics through product and CRM hypotheses.
- Work on retention, LTV, and cohort profitability to propose and implement improvements.
- Formulate, prioritize, and test product and communication hypotheses.
- Launch and optimize CRM communications (email, push, SMS, messengers).
- Regularly test and optimize texts, offers, timings, scenarios, and channels.
- Evaluate test results and impact on key metrics with analytics.
- Task during probation: increase retention in mobile apps.
Requirements
- Practical experience in CRM and lifecycle marketing in iGaming.
- Understanding of product metrics: activation, retention, conversion, LTV.
- Experience with cohorts and understanding the link between traffic, user behavior, and revenue.
- Willingness to combine analytics with practical implementation: launching chains, tests, and iterations.
- Basic understanding of performance channels and the impact of traffic quality on metrics.
Conditions
- Employment in the company's staff.
- Health insurance (DMS).
- A large number of benefits.
- Fully remote work worldwide, but must pass a polygraph in Moscow.