The vacancy is well-structured with clear responsibilities and requirements, but lacks specific salary details and direct company links.
Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers trading, finance, education, research, payments, institutional services, Web3 features, and more. We leverage digital assets and blockchain to build an inclusive financial ecosystem.
Responsibilities
- Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs.
- Develop and manage lifecycle marketing campaigns.
- Implement strategies based on segmentation, personalization, and automated user journeys.
- Analyze campaign data and user behavior.
- Conduct A/B testing and optimization methodologies.
- Collaborate with product, content, and operations teams.
- Report KPIs and campaign results.
- Stay updated on digital marketing trends and growth hacking techniques.
Requirements
- Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
- Analytical and data-driven mindset.
- Proven experience executing lifecycle and acquisition campaigns.
- Knowledge of segmentation, automation, A/B testing, and funnel optimization.
- Ability to work independently and collaboratively.
- Fluency in English and German.
- Genuine interest in cryptocurrencies, blockchain, and fintech.
Conditions
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent.
- Tackle unique, fast-paced projects with autonomy.
- Thrive in a results-driven workplace.
- Competitive salary and company benefits.
- Work-from-home arrangement.
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.