The vacancy provides clear responsibilities and requirements but lacks compensation details and company information.
Job description
Binance is seeking a DACH Marketing Lead to develop and implement marketing strategies, leveraging data insights and digital marketing channels.
Responsibilities
- Develop and implement marketing projects and go-to-market strategies based on data insights.
- Collaborate closely with global and local marketing teams and data analytics teams.
- Ensure alignment and effective communication among stakeholders.
- Identify gaps in business metrics and user behavior trends.
- Utilize analytical skills to interpret data and generate insights.
- Optimize campaign performance using digital marketing channels.
- Use tools like Google Analytics and SimilarWeb to monitor marketing effectiveness.
- Translate data findings into strategic recommendations.
- Lead cross-functional collaboration and mentor junior team members.
Requirements
- Proven experience in international environments with cross-functional teams.
- Success in business development, partnerships, or sales.
- Strong analytical mindset.
- Deep understanding of digital marketing channels and analytics tools.
- Exceptional communication and relationship-building skills.
- Ability to translate complex data into business insights.
- Proactive, self-motivated, and detail-oriented.
- Fluency in English and German.
- Experience working remotely and in startup environments is a plus.
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.