The vacancy is well-structured with clear responsibilities and compensation, though some details on processes and company links are lacking.
Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Manage and maintain a comprehensive user tagging system to support personalized services and risk control initiatives.
- Analyze user behavior data to build accurate, dynamic, and actionable user profiles.
- Perform data mining, feature engineering, and exploratory analysis to extract meaningful insights from large-scale datasets.
- Collaborate closely with cross-functional teams, including Product, Risk, Marketing, and Technology, to optimize user segmentation and targeting strategies.
- Monitor and evaluate the effectiveness of user tags and user profiles, continuously improving data quality, accuracy, and relevance.
- Support the implementation of data-driven decision-making processes across the organization.
- Identify patterns, anomalies, and emerging trends in user behavior to support business growth and risk mitigation.
- Contribute to the continuous improvement of data methodologies, profiling frameworks, and analytical processes.
Requirements
- Bachelor’s degree or above in Data Science, Statistics, Computer Science, Mathematics, Economics, or a related field.
- Minimum 3–5 years of experience in data analysis, user profiling, customer segmentation, or related areas.
- Strong background in data analytics, user behavior analysis, and customer segmentation.
- Proficiency in Python, SQL, and data visualization tools such as Tableau or Power BI.
- Experience with big data platforms and related tools is a plus.
- Solid understanding of user tagging methodologies and user journey mapping.
- Familiarity with black-market ecosystems and the operating models of bonus abuse, promotion abuse, or fraudulent studio groups is highly preferred; hands-on experience in identifying and combating such activities is a strong advantage.
- Knowledge of machine learning techniques and experience applying them to user data is an advantage.
- Excellent analytical thinking and problem-solving skills.
- Ability to work collaboratively in a fast-paced, international team environment.
- Detail-oriented, with a strong sense of data accuracy, consistency, and integrity.
- Experience with AI technologies and practical applications is a plus.
Conditions
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.