The vacancy is well-defined in tasks but lacks clarity in compensation and operational details.
Job description
GrandMed is a top-tier medical holding.
Responsibilities
• Strategic management of the team: coordination of SMM specialists, copywriter, and marketer;
• Development and implementation of lead generation funnels in social networks (VK, Telegram, Yandex Zen) focusing on conversion to doctor appointments;
• Analytical work with marketing metrics (CPL, ROMI, subscriber dynamics) and effective budget redistribution;
• Control of expert content creation: publications, articles, and videos featuring the holding's doctors;
• Brand and specialist reputation management on external and internal digital platforms;
• Website and landing pages: task setting for page improvements to attract traffic from social networks;
• Offline events: if necessary — webinars, round tables (including attracting doctors as experts in social networks).
Requirements
• Successful experience in leading a marketing department and SMM direction;
• Deep understanding of social platforms specifically for attracting targeted inquiries, not just entertainment content;
• Proficient in key effectiveness metrics.
Conditions
• Full compliance with the Labor Code of the Russian Federation, official registration;
• Schedule 5/2, office format (start time is negotiable);
• Comfortable office in St. Petersburg;
• Opportunity to influence patient flow in a large medical holding and see tangible results of your work;
• Discounts on the holding's services for you, family, and friends;
• Stable developing holding;
• Salary discussed based on interview results and your expectations.
About GrandMed
Grandmed is a high-category clinic specializing in plastic surgery, medical cosmetology, and dentistry. It provides services such as laser rejuvenation, contour facial plastics, non-surgical liposuction, ultrasound lifting, and consultations with plastic surgeons and cosmetologists. The clinic is a leader in aesthetic medicine, offering premium service in Saint Petersburg.