Deputy Marketing Director

GrandMed is a top-tier medical holding.

• Strategic management of the team: coordination of SMM specialists, copywriter, and marketer; • Development and implementation of lead generation funnels in social networks (VK, Telegram, Yandex Zen) focusing on conversion to doctor appointments; • Analytical work with marketing metrics (CPL, ROMI, subscriber dynamics) and effective budget redistribution; • Control of expert content creation: publications, articles, and videos featuring the holding's doctors; • Brand and specialist reputation management on external and internal digital platforms; • Website and landing pages: task setting for page improvements to attract traffic from social networks; • Offline events: if necessary — webinars, round tables (including attracting doctors as experts in social networks).

• Successful experience in leading a marketing department and SMM direction; • Deep understanding of social platforms specifically for attracting targeted inquiries, not just entertainment content; • Proficient in key effectiveness metrics.

• Full compliance with the Labor Code of the Russian Federation, official registration; • Schedule 5/2, office format (start time is negotiable); • Comfortable office in St. Petersburg; • Opportunity to influence patient flow in a large medical holding and see tangible results of your work; • Discounts on the holding's services for you, family, and friends; • Stable developing holding; • Salary discussed based on interview results and your expectations.

Grandmed is a high-category clinic specializing in plastic surgery, medical cosmetology, and dentistry. It provides services such as laser rejuvenation, contour facial plastics, non-surgical liposuction, ultrasound lifting, and consultations with plastic surgeons and cosmetologists. The clinic is a leader in aesthetic medicine, offering premium service in Saint Petersburg.