Director, Brand & Content Strategy

Iterable is seeking a Director of Brand & Content Strategy to lead brand strategy, creative direction, and content initiatives, ensuring a strong market position and effective storytelling.

### What you'll own: - **Brand strategy and positioning:** Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You'll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels. - **Creative direction and execution:** Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life. - **Content & Thought Leadership:** Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP–C-suite). - **Integrated Brand Campaigns:** Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand. - **Measurement & Impact:** Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue. - **Team Leadership:** Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.

### We'd love to hear from people with: - 10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies. - Proven experience building and evolving a brand through a period of scale or market transition. - Strong strategic instincts paired with excellent creative judgment. - Experience leading teams and working with external agencies. - Ability to translate complex products into clear, compelling stories. - Comfort operating at both the strategic and executional level. - Strong executive presence and the ability to influence cross-functional partners.

### Perks & Benefits: - Paid parental leave - Competitive salaries, meaningful equity, & 401(k) plan - Medical, dental, vision, & life insurance - Balance Days (additional paid holidays) - Fertility & Adoption Assistance - Paid Sabbatical - Flexible PTO - Monthly Employee Wellness allowance - Monthly Professional Development allowance - Pre-tax commuter benefits - Complete laptop workstation The US base salary range for this position at the start of employment is $160,000 - $225,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. The total compensation package includes variable pay, equity, plus a range of benefits, including medical, dental, vision, and financial.

Iterable is an AI-powered customer engagement platform that helps global brands create personalized experiences across every channel to drive growth. It enables marketing teams to respond in real time with a platform that learns, adapts, and improves interactions. The company focuses on enriching relationships between consumers and brands.