Global Editorial Director - Foundry

Foundry’s B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is to accelerate: Grow those audiences significantly, deepen engagement, and make one-to-one audience relationships the dominant revenue driver across the portfolio.

### What You’ll Do - **Set editorial strategy** - Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone. - Apply the role-based vs. topic-based audience distinction as a governing principle across the portfolio. - Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat. - **Build a team of creator-journalists** - Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages. - Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields. - **Grow and deepen the audience** - Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool. - Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms. - Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital. - **Design content for two worlds** - Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Your editorial operation delivers both, every time. - **Integrate across the organization** - Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming. - Support commercial strategy without compromising editorial integrity. Manage budgets and resources against the content model framework. - Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels.

### What You Bring - 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry. - An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one. - Track record leading high-performing, globally distributed editorial teams with named-brand authority. - Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points. - Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach. - Experience building or running a creator- or personality-led editorial model. - Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands. - Strong editorial judgement paired with commercial awareness and data literacy.

Foundry Digital is a digital asset mining and staking company that provides enterprise software, financing, advisory services, and institutional-grade Bitcoin mining pools to empower North American and institutional bitcoin miners. As a subsidiary of DCG, it focuses on enhancing capital access, efficiency, and transparency in the decentralized infrastructure for digital assets like Bitcoin.