The vacancy is well-defined but lacks specific compensation details and technology descriptions.
Job description
Start is a Russian online cinema launched on October 7, 2017, by Yellow, Black and White.
Responsibilities
• Develop product marketing and manage the team in the subscription growth area.
• Formulate and develop tariffs, offers, and promo mechanics to increase conversion and user value.
• Build a system of regular A/B tests and product/marketing experiments.
• Optimize the entire funnel: acquisition, activation, upsell, renewal.
• Manage internal promo tools of the service (in-app placements, onboarding, banners, etc.).
• Develop CRM communications (email, push, in-app) considering the lifecycle and segmentation.
• Work with CDP and user data to enhance personalization.
• Analyze metrics and initiatives to grow LTV, retention, ARPU, and reduce churn.
Requirements
• 3-5 years of experience in product or marketing management.
• Mandatory experience with subscription models: tariffs, offers, subscription funnel.
• Understanding of subscription service economics (LTV, churn, retention, ARPU, trial-to-paid).
• Practice of A/B testing and hypothesis management.
• Experience with acquisition/inbound channels and internal promo tools.
• Experience with CRM channels and segmentation (CDP or similar).
• Strong analytics and data-driven approach.
Conditions
• Competitive salary, annual bonus;
• Full compliance with the Labor Code of the Russian Federation (registration, sick leave payment, vacations, etc.);
• Modern office within walking distance from Kievskaya metro station;
• Hybrid or remote work format and flexible start time by agreement with the manager;
• Work equipment, additional monitor, and other devices for comfortable work;
• Extended health insurance program with dental care and insurance for trips abroad;
• Attendance at relevant conferences;
• Free subscription to the corporate discount service BestBenefits;
• And, of course, a subscription to START, available on five different devices.