The vacancy is well-structured with clear responsibilities and compensation, but lacks specific tech stack details.
Job description
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange. We leverage digital assets and blockchain to build an inclusive financial ecosystem, advancing the freedom of money and improving financial access worldwide.
Responsibilities
- Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs.
- Develop and manage lifecycle marketing campaigns to maximize user activation and retention.
- Analyze campaign data and user behavior to improve performance.
- Conduct A/B testing and collaborate with product, content, and operations teams.
- Report KPIs and propose continuous improvements.
Requirements
- Minimum 3 years of experience in digital marketing, growth, or campaign management.
- Analytical mindset with experience in user behavior analysis and retention strategies.
- Proven experience executing lifecycle and acquisition campaigns.
- Knowledge of segmentation, automation, A/B testing, and funnel optimization.
- Fluency in English; bilingual capability in French is highly desirable.
- Interest in cryptocurrencies, blockchain, and fintech.
Conditions
- Shape the future with the world's leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization.
- Tackle unique projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with career growth opportunities.
- Competitive salary and company benefits.
- Work-from-home arrangement.
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.