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Crypto.com

Growth Creative Director

Crypto.com · remote · head · full-time
cryptomarketingweb3 Adobe Creative SuiteFigmaAI toolsperformance marketing
7.2
AI Score
The vacancy is well-detailed in tasks and requirements but lacks compensation transparency, affecting its appeal to applicants.
Job description
The Growth Creative Director is a strategic creative leader responsible for setting the creative vision for full-funnel performance campaigns, from awareness to conversion. This role combines brand-level thinking, data-driven optimisation, and deep channel expertise to deliver high-impact creative that scales across social and digital platforms.
Responsibilities
- Own the end-to-end creative strategy for growth and performance campaigns. - Develop a deep understanding of the product, customer journeys, and brand positioning. - Translate business and marketing objectives into clear creative briefs. - Partner closely with performance marketing, growth, content strategist, and analytics teams. - Build and oversee a structured creative experimentation framework. - Drive improvements in ideation, versioning, production speed, and personalised content. - Lead team with using AI. - Direct the development of channel-specific creative. - Champion and evolve the in-house design system. - Provide clear creative direction and feedback. - Lead and facilitate brainstorms and concept sprints. - Maintain close alignment with brand, product, and marketing stakeholders. - Foster a culture of learning, experimentation, and knowledge-sharing.
Requirements
- 8–10+ years of experience in creative roles within digital/creative agencies. - Proven track record of leading creative that drives measurable growth. - Strong understanding of performance marketing principles. - Demonstrated experience using AI tools. - Exceptional leadership, communication, and stakeholder-management skills. - Demonstrated ability to build and sustain a healthy, inclusive, and high-performing team culture. - Deep knowledge of social and digital platforms. - Strong portfolio showcasing full-funnel campaign thinking. - High determination to build first-class creative materials. - Knowledge of crypto and financial products is preferable. - A super fast learner with a strong “get things done” attitude. - Excellent command of spoken and written English. - Humble and collaborative mindset. - Proficiency in Adobe Creative Suite, Figma, and generative AI tools.
Conditions
- Offers the flexibility of remote work. - Opportunity to work with a leading company in the crypto space. - Collaborative and fast-paced environment.
About Crypto.com
Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.
Crypto · 1000+ · Hong Kong, Hong Kong SAR · Founded 2016 · https://crypto.com
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