The vacancy is well-structured with clear responsibilities and requirements, but lacks specific salary details.
Job description
We are The Reflection, an AI-powered platform designed to master high-stakes business communication through immersive dialogue simulations. We are looking for a Growth & Lead Gen Lead to build our B2B sales engine and scale our presence across Europe and the US.
Responsibilities
### What you’ll be doing:
- Full-Cycle Lead Gen: Identify and map out our ICPs, segmenting markets to find where our product fits best.
- Outreach Infrastructure: Set up and manage high-deliverability cold outreach systems (Email/LinkedIn) that actually land in the inbox, not the junk folder.
- Account-Based Marketing (ABM): Craft hyper-personalized, non-robotic outreach sequences that grab attention and spark real conversations.
- LinkedIn Authority: Build a strong personal brand (yours or the founder’s) to drive inbound interest and establish us as thought leaders.
Requirements
### What we expect from you:
- Proven Track Record: You’ve built lead gen funnels for early-stage startups targeting international markets (EU/US) from scratch.
- Tech Stack Savvy: You’re fluent in the modern growth stack (Apollo, Clay, Lemlist, or similar tools) and know how to bridge them for automation.
- Copywriting Mastery: You know how to write short, punchy, and human-sounding emails. You have that marketing intuition—knowing how to stand out in a crowded inbox and finding unconventional angles.
- Ownership Mentality: You care about results—qualified meetings (SQLs) and pipeline growth—not just vanity metrics like "emails sent."
Conditions
### Why join us?
- Base salary + performance bonuses (per booked demo) + commission on closed revenue (Revenue share).
- High autonomy: You’ll have the freedom to test, iterate, and build the strategy you believe in.
About The Reflection
The Reflection is a software company that provides an AI-powered roleplay and business simulation platform for training negotiation, sales, leadership, and teamwork skills. Its product combines live simulations with instant AI feedback to help teams practice real-world conversations and improve on-the-job performance.
