The vacancy is well-structured with clear responsibilities and compensation, but lacks tech stack details and company links.
Job description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Responsibilities
- Drive and lead lifecycle marketing efforts across the African Region.
- Manage user lifecycle metrics: activation, retention, and regaining churned users.
- Develop marketing strategies for client value maximization.
- Unlock new user growth through product offerings design.
- Establish marketing best practices using data-driven insights.
- Collaborate with stakeholders to localize and execute global initiatives.
Requirements
- Minimum of 5 years of experience in lifecycle management.
- Experience in launching campaigns throughout the user lifecycle.
- Skilled in CRM/lifecycle management and email marketing/automation.
- Strong analytical capabilities in user behavior analysis.
- Creative thinking for innovative marketing strategies.
- Crypto enthusiast.
Conditions
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization.
- Competitive salary and company benefits.
- Work-from-home arrangement.
- Opportunities for career growth and continuous learning.
About Binance
Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.