Responsibilities
### What You Will Do
- **Event Marketing & Field Programs**
- Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
- Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
- Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent.
- Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
- **Budget, Vendor & Project Management**
- Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
- Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
- Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.
- **Marketing Operations & Analytics**
- Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
- Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
- Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
- Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
- **AI-Powered Productivity & Automation**
- Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation.
- Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
- Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
- Be a force multiplier — consistently deliver the output of a much larger team by working smarter with technology.
- **Content & Creative Collaboration**
- Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
- Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards.
- Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts.
- **Cross-Functional Alignment**
- Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists.
- Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging.
- Provide regular performance updates and strategic recommendations to leadership.
Requirements
### Who You Are
- 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
- A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
- Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
- Hands-on proficiency with HubSpot (Marketing Hub & CRM).
- Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
- Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
- Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
- Excellent written and verbal communication in English and Spanish.
- Based in Mexico City with availability for occasional travel.