The vacancy is well-structured with clear responsibilities and requirements, though some details on compensation and company presence could improve clarity.
Job description
Superside is looking for a Growth Product Manager to help turn our website into a stronger driver of pipeline, conversion, and business growth. Reporting to the Head of Marketing Analytics & CRO, you'll own the website growth roadmap, lead experimentation efforts, and partner with Marketing and Engineering to build scalable, high-performing web experiences.
Responsibilities
### What You'll Do
- Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.
- Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.
- Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.
- Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.
- Define requirements for website enhancements, CMS workflows, and platform capabilities.
- Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.
- Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.
- Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.
- Monitor website performance and identify opportunities to improve speed, usability, and conversion.
- Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.
Requirements
### What You'll Need to Succeed
- 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.
- Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.
- Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.
- Experience leading A/B testing and experimentation programs.
- Strong cross-functional collaboration skills with technical and non-technical stakeholders.
- Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.
- Familiarity with event tracking, attribution, analytics QA, and performance measurement.
- Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.
- Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.
- Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.
About Superside
Superside is an AI-powered, always-on creative-as-a-service platform that delivers scalable design, advertising, and creative services to enterprise teams worldwide. It combines a global network of vetted creatives with proprietary technology for fast, cost-effective production across web design, motion graphics, and marketing assets.
