GTM Product Marketing (B2B Physician Channel) - Part Time Contract

At Sleep Doctor, we’re helping millions get a full night's rest. As the most trusted name in sleep health, we make better sleep possible with proven support, clear answers, and hands-on care that fits real life. Across our brands—SleepDoctor.com, SleepFoundation.org, and SleepApnea.org—we combine clinical expertise with consumer-first experiences to help people understand their sleep, tackle real challenges, and wake up to healthier, more energized lives.

### Responsibilities - **Channel Strategy & Segmentation:** Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics. - **Value Prop & Messaging:** Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers). - **Demand Generation and Lead Conversion:** Define, test and prove out a more efficient approach to driving both demand generation and lead conversion. - **Commercial Infrastructure:** Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals. - **Rollout Management:** Lead the 90-day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding experience. - **Data & Optimization:** Establish the KPIs for channel health. Track conversion rates from "Initial Contact" to "Active Referring Provider" and provide a roadmap for post-contract scaling.

### Requirements - 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development, specifically within the Healthcare or HealthTech space. - Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services is a significant plus. Experience in clinical sleep care would be very beneficial, but not required. - You don't just hand over a slide deck; you build the templates, the CRM workflows, and the talk tracks. - Ability to look at a market map and identify where the "low-hanging fruit" meets long-term strategic value.

### Conditions - Compensation Range: $100-150/hr. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. - This is a contract role, with estimated ~40hrs/month for 3/months. - Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants.

Sleep Doctor is a sleep health company offering home sleep apnea tests, CPAP machines, masks, supplies, and direct-to-consumer sleep products to improve sleep quality and well-being. Founded by Dr. Michael Breus, it operates through sites like SleepDoctor.com, SleepFoundation.org, and SleepApnea.org, providing scientifically backed education and solutions.[1][2][3]