The vacancy provides clear responsibilities and requirements but lacks salary details and company information.
Job description
An international product iGaming company with a portfolio of 4 active products and a new brand launching, focusing on Tier-1 markets.
Responsibilities
- Develop and implement CRM and lifecycle strategies for all brands.
- Grow key metrics: LTV, engagement, first deposit, repeat deposits.
- Build personalized and automated communications for different player lifecycle stages.
- Work with anonymous users to warm them up to registration via web-push and retargeting.
- Launch and optimize CRM campaigns for registered players.
- Build audience segmentation and behavioral scenarios.
- Develop automated chains in Customer.io and other tools.
- Analyze channel effectiveness: Email, SMS, Push, In-app.
- Conduct A/B tests, find growth points, and improve retention.
- Manage a team of CRM managers, control KPIs and work quality.
- Collaborate with analytics, product, and design.
- Calculate the profitability of bonus mechanics and test new hypotheses/channels.
Requirements
- Experience in CRM / Retention / Lifecycle Marketing.
- Understanding of player behavior, bonus mechanics, and loyalty programs in iGaming.
- Strong segmentation skills: behavioral, transactional, RFM, predictive.
- Experience with multichannel communications: Email, Push, In-app, SMS.
- Proficient with Customer.io or similar CRM platforms.
- Experience building trigger and transactional chains.
- Analytical skills: GA, Looker Studio, Tableau / BI tools.
- Ability to analyze funnels, cohorts, campaigns, and test results.
- SQL is a plus.
Conditions
- Fully remote work.
- Influence on CRM strategy and product development.
- Participation in launching a new brand on its own platform.
- Competitive salary + bonus model.
- Paid vacation and sick leave.
- Training, corporate English.
- Participation in international conferences and industry events.
- International team and quick decisions without unnecessary bureaucracy.