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Joom Marketplace

Head of CRM

Joom Marketplace · remote · lead · full-time · $25000–$42500 USD
marketingtech
7.8
AI Score
The vacancy is well-structured with clear expectations and compensation, but lacks specific tech stack details.
Job description
Joom is a platform for shopping from all over the world. Joom helps consumers to make shopping easy and entertaining and provides access to interesting and unique goods from around the world. Joom is one of the key businesses of Joom Group, an international group of tech-centric e-commerce companies founded in 2016 in Latvia. Joom also includes other businesses: JoomPro, the first end-to-end cross-border B2B marketplace, with successful operations in Brazil and plans to expand to other markets; JoomPulse, a data platform that provides analytics and recommendations for marketplace sellers; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products.
Responsibilities
- Own Joom's CRM strategy, keeping communications customer-first, insight-led and additive to the overall experience - Define how CRM drives engagement, retention and revenue through lifecycle, product and behavioural triggers - Balance commercial performance with long-term customer trust and brand engagement - Own the weekly sales calendar, maintaining pace while staying responsive to in-week demands - Lead and develop a high-performing team - Operate as a player-manager, contributing directly while empowering your team to own their work - Support our culture by fostering our values: Move Fast, Thrive for Excellence, Innovate, Be Open and Honest and Together We Win
Requirements
- Proven experience in CRM, lifecycle marketing or customer engagement at scale - Solid understanding of large marketing automation products (CDPs and CRM platforms) - Strong technical skills: data architecture, campaign analytics, A/B testing - Hands-on execution capability — ability to balance leadership and individual contribution - Experience leading design and evolution of CRM architecture - Fluent English
Conditions
- Compensation package: base salary and performance-based bonuses - Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave - Relocation Support: full assistance for a smooth relocation for the employees and their family - Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English & Portuguese courses - Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork
About Joom Marketplace
Joom is a Latvian group of e-commerce and fintech companies that operates Joom Marketplace, a mobile-first e-commerce platform and app selling products from Asia and Europe to customers worldwide. Launched in 2016 in Riga, Latvia, it connects buyers with third-party sellers offering low-priced items in categories like fashion, electronics, and home goods. The platform serves over 150 countries with 95% of transactions via mobile app.
E-commerce · Riga, Latvia · Founded 2016 · https://joom.com
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