Head of Go-to-Market - Foundry

Foundry is responsible for architecting and leading client strategy, sales enablement, and GTM intelligence functions. This executive serves as the connective tissue between Sales, Customer Success, Product, and Marketing.

### Essential Functions - Lead enterprise client strategy and complex deal support to increase win rates and differentiation. - Design and operationalize GTM feedback loops between customers, Sales, CS, Marketing, and Product. - Define the architecture and governance of the GTM content library. - Develop and deploy structured onboarding and continuous training programs for Sales and Customer Success. - Establish standards for integrated proposal creation and presentation excellence. - Identify market trends and research insights to inform sales positioning and storytelling. - Drive AI enablement initiatives for sales efficiency and effectiveness. - Measure and report on GTM effectiveness metrics including ramp time, win rates, and content utilization. ### Key Responsibilities: - Lead and develop a team of Client Strategists supporting complex and custom revenue opportunities. - Elevate proposal quality and ensure consistent, differentiated positioning in enterprise deals. - Orchestrate structured Voice-of-Customer (VOC) processes and ensure insights inform GTM improvements. - Define what stories, proof points, case studies, and materials are required to support the revenue cycle. - Partner with Marketing on content development while owning GTM content strategy and curation. - Create clear taxonomy, governance, and accessibility standards for the GTM content library. - Design and implement onboarding programs for Sales and Customer Success. - Develop structured learning tracks across: - Digital Marketing Trends - Research and Purchase Behavior Trends - Integrated Proposal Creation & Presentation - AI Enablement Tools and Selling Techniques - Core Sales Excellence (prospecting, discovery, event engagement, relationship building, territory planning, account mapping, pipeline management) - Establish measurable benchmarks for “what good looks like” across revenue roles. - Drive quarterly GTM reviews and improvement cycles. - Collaborate with executive leadership on strategic GTM initiatives.

### Position Qualifications: #### Strategic Thinking: - Ability to design and implement scalable GTM systems aligned with revenue objectives. #### Leadership: - Ability to inspire, develop, and hold teams accountable to high standards. #### Cross-Functional Influence: - Ability to align diverse stakeholders across Sales, Marketing, Product, and CS. #### Executive Communication: - Ability to communicate complex concepts clearly and concisely at senior levels. #### Accountability: - Ownership of measurable revenue impact and performance outcomes. #### Analytical Rigor: - Ability to interpret data and market signals to inform GTM strategy. #### Change Management: - Ability to drive adoption of new processes, tools, and behaviors. #### Coaching & Development: - Ability to develop talent and institutionalize best practices. ### Skills & Abilities: #### Education: - Bachelor’s Degree in Business, Marketing, Communications, or related field required. - MBA or advanced degree preferred, or equivalent executive-level experience. #### Experience: - 8+ years of experience in B2B revenue organizations. - Significant experience in enterprise sales environments. - Proven track record building and scaling sales enablement or revenue strategy functions. - Experience leading cross-functional initiatives in growth-oriented or private equity-backed environments preferred. - Demonstrated impact on win rate improvement, sales ramp acceleration, and revenue effectiveness. - Experience working closely with Product and Marketing teams to align positioning and messaging.

Foundry Digital is a digital asset mining and staking company that provides enterprise software, financing, advisory services, and institutional-grade Bitcoin mining pools to empower North American and institutional bitcoin miners. As a subsidiary of DCG, it focuses on enhancing capital access, efficiency, and transparency in the decentralized infrastructure for digital assets like Bitcoin.