Head of Marketing

MIESTILO is a modern jewelry brand that is actively growing in e-commerce, ranking in the top 3 in its category on marketplaces. We operate at the intersection of aesthetics and strong unit economics: quickly testing hypotheses, scaling successful solutions, and building a product portfolio that generates revenue.

- Build a marketing system as a sales growth tool: external traffic, creative, SMM, own channel (website + CRM). - Ensure growth of external traffic and its conversion into revenue by enhancing effective channels and cutting ineffective ones. - Restructure and strengthen SMM and influencer marketing: strategy, content, contractor management, working with content factories. - Lead creativity: manage a team of designers and content managers, establish a sustainable creative approach for the brand. - Launch and develop own sales channel: website and CRM, database segmentation, trigger communications, repeat sales, and growth of LTV. - Establish a close link between marketing, sales, and creativity, working in a matrix structure with the sales and marketplace teams. - Build an analytics system: ROMI, marketing's contribution to revenue, hypothesis testing, and data-driven decision making. - Track trends (fashion, culture, media) and translate them into actionable marketing solutions for our target audience. - Utilize AI and modern tools in content, analytics, and marketing hypothesis development.

- A practitioner ready to do hands-on work while building the system. - Result-oriented in terms of revenue, not just creativity and reach. - Independence, quick thinking, readiness to take responsibility and argue with facts, not opinions. - 3+ years of marketing leadership experience (head of marketing, not just a specialist). - Real cases of influencing sales and profit through marketing, with figures (revenue growth, ROMI, share of own channel, etc.). - Experience in building or significantly developing marketing "from chaos to system" in a product company. - Practical experience with CRM and own client base (website, online store, e-com), not just marketplaces. - Confident in digital marketing: traffic, SMM, influencer, content, working with contractors. - Practical experience using AI in work (for content, analytics, hypothesis testing). - Understanding of target audience behavior and ability to translate trends into actionable selling solutions.

- Opportunity to build the brand's marketing and directly influence sales, not just focus on creative design. - Direct interaction with the CEO, quick decisions, and real influence on strategy. - Work with a vibrant fashion/jewelry product, making it interesting to come up with and implement ideas. - A team of designers and content specialists ready to support and implement the chosen marketing course. - Competitive income level (fixed + bonus based on marketing results) and transparent performance metrics. - Work schedule 5/2 from 09:00 to 18:00. - Office located one minute from Vladimirskaya/Dostoevskaya metro station.

Miestilo appears to be an India-based manufacturer and exporter of apparel and home-textile products, including lingerie, bedsheets, towels, pillows, and hotel linens. Its public profiles describe it as serving both domestic/institutional customers and global markets, with a focus on premium comfort-oriented products.