Head of Marketing

An investment producer fund buys and scales games on Roblox. We are looking for a Head of Marketing who will build marketing from scratch in the 'wild steppe' of the platform.

### Responsibilities - Develop and implement a marketing strategy for the game portfolio - Build a system of growth hypotheses and marketing experiments - Launch and test acquisition channels - Develop and manage the marketing team - Create a growth playbook and best practices

### Requirements - Experience: 5+ years in marketing - Technical skills: - Understanding of growth approach and data-driven thinking - Experience in game development or mobile products - Managing a marketing team - English C1 - Additional requirements: - Careerist, geek, and big d energy - Extensive work with content (influencers, content factories for TikTok/Shorts) - Community management (Discord, live audience in games) - Cross-promotion, collaborations, branding projects - Almost no paid traffic — buyers will be sad here

### Conditions - Experience working with Roblox - Experience in mobile F2P games - Managing performance/UA marketing - Working with conversion visuals (icons, creatives, stores)

Roblox is an online game platform and game creation system where users can play, create, and share user-generated 3D experiences. The company also provides tools such as Roblox Studio for developers and creators, and it focuses on interactive entertainment, virtual worlds, and community-built content.