Head of Media Buying (Crypto)

We are an international product company specializing in the crypto sector. Our team consists of over 100 professionals with more than 4 years in the market, having tested over 5000 combinations.

• Formulate the growth strategy for the crypto direction • Build and develop the media buying team (Facebook Ads) • Establish testing and scaling processes • Manage budgets and be responsible for the profitability of the direction • Develop KPI systems, analytics, and management reporting • Manage coverage (geo, offers, creatives) • Interact with Promo, Analytics, BizDev, Account

• 5+ years of experience in Media Buying / Performance Marketing (hands-on required: launched, optimized, scaled) • Recent experience in the crypto vertical — last 6 months • Facebook Ads as a key source (3+ years) • Confirmed cases in crypto — at least 3 with direct impact • Team budget management of $500k/month • Team management of 7+ people for 2+ years • Experience in building processes, KPI, and systematic analytics • Strategic thinking, data-driven approach • Russian language — mandatory • A plus: experience in gamedev / iGaming / product companies

• Remote / hybrid (office in Novosibirsk) • Schedule: 5/2, start 10:00–11:00 (UTC+3 — UTC+7) • Salary: negotiable based on interview results • Paid sick leave and vacations • Sports compensation, corporate English

International Products Corporation manufactures and supplies aqueous cleaners and P-80 temporary assembly lubricants as safer alternatives to harmful solvents and petroleum-based products. Their products are non-toxic, water-based, and produced in an ISO 9001 certified facility in the USA, with free technical support and samples available.