The vacancy provides clear tasks but lacks salary details and company information.
Job description
Join PARI as a Junior Contextual Advertising Specialist to manage digital channels and advertising campaigns with a focus on Yandex Direct.
Responsibilities
- Work with semantic core: collect, filter, and cluster key queries.
- Formulate lists of negative keywords.
- Prepare advertising materials.
- Write relevant text-graphic ads, create quick links and clarifying extensions.
- Technically set up campaigns: launch in search and Yandex Display Network.
- Monitor performance metrics.
- Daily monitor ad campaigns, control budget spending, and meet KPIs.
- Work with analytics: check goals in Yandex Metrica, basic work with UTM tags.
- Reporting: prepare regular analytical reports on placement effectiveness.
Requirements
- Experience managing digital channels and ad campaigns in Yandex Direct, VK Ads (optional but preferred) at a basic level.
- Web and product analytics.
- Understanding of key metrics: clicks, impressions, conversions.
- Basic skills in traffic verification.
- Knowledge of basic indicators: CPM, CPC, CPT, CPA, CTR, CAC, ROMI at a theoretical level.
- Experience in A/B testing as a performer.
- Ability to prepare simple technical specifications for banners and texts.
Conditions
- Salary discussed after the interview.
About PARI
PARI is a world-renowned specialist in inhalation therapy and respiratory devices. The company develops and manufactures medical devices for the diagnosis, prevention, and treatment of pulmonary, bronchial, and nasopharyngeal diseases, with a focus on advanced aerosol delivery platforms including their proprietary eFlow® Technology vibrating membrane nebulizers.