Marketing Coordinator

## ABOUT US Localcoin, founded in 2017 with headquarters in Toronto, is on a mission to simplify the process and experience of buying or selling digital currencies globally. We envision bringing digital currency to the mainstream financial market through partnerships with leading corporate and franchised retail spaces. With terminals across Canada, Poland and the APAC region, including Australia, Hong Kong, and New Zealand, Localcoin is now the fastest growing Bitcoin ATM operator in the world. At its core, Localcoin believes that everyone should be able to own cryptocurrency and have a deep understanding of blockchain technology. As a member of our rapidly growing team, you'll join a talented, dynamic group of team members who will encourage you to learn, grow, and thrive in your career every step of the way. If you're a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency, and team connectivity, we look forward to hearing from you!

## WHAT THE CANDIDATE WILL DO - **Customer acquisition** (50%) - **Retailer expansion** (13%) - **Brand trust** — including scam awareness and PR (25%) - **Quality assurance** — including marketing audits and systems (12%) - Execute localized initiatives to improve transaction volume. - Improve rankings for high-intent searches (e.g., “Bitcoin ATM”). - Identify and fix gaps across directories, maps, and third-party platforms. - Launch hyper-local campaigns to drive foot traffic. - Execute outbound and inbound initiatives targeting retail partners (convenience stores, gas stations, etc.) - Collaborate with the global team on projects such as new store launches, product launches in-store promotions, and key initiatives. - Improve visibility and credibility of Localcoin as a retail partner. - Work closely with BD/sales to improve conversion of leads to signed locations. - Execute local campaigns focused on scam prevention and education. - Build relationships with community groups, forums, and local organizations. - Support PR efforts to position Localcoin as a trusted and responsible operator. - Execute organic campaigns localized for Australia. - Adapt global campaigns to fit local market realities. - Assist in managing customer retention programs across Australia. - Ensure consistency across all location-level marketing touchpoints. - Track performance and continuously improve results.

## WHAT WE’RE LOOKING FOR - 3+ years of experience in SEO, local marketing, or growth-focused roles. - Strong project management skills with proven end-to-end ownership—from execution to reporting and clear, actionable insights. - Excellent written and verbal communication skills; bilingualism is an asset. - A collaborative team player who can work cross-functionally and keep stakeholders aligned. - Solid understanding of local SEO strategies and best practices to drive visibility and traffic. - A creative thinker who brings new ideas and looks for ways to improve processes.

## WHAT YOU’LL LOVE ABOUT US - Competitive Salary – We offer market-aligned compensation based on experience and performance. - Hybrid Work Environment – Enjoy flexibility while staying connected with a collaborative team. - Professional Development – Opportunities to learn and grow within a fast-moving company. - Team Culture & Events – Regular team catch-ups, socials, and a supportive work environment. - Impactful Work – Play a key role in a growing fintech company and make a real impact.

Localcoin operates Canada's largest Bitcoin ATM network with over 950-1,000 locations, enabling users to buy and sell cryptocurrencies like Bitcoin, Ethereum, Litecoin, Dogecoin, and others using cash or online methods such as INTERAC e-Transfer. The company has expanded internationally to Australia, New Zealand, and Hong Kong, serving over 140,000 customers through partnerships with retailers.