Marketing Lead

Perena is building the yield standard on Solana — but a category leader is built campaign by campaign, not vibe by vibe. We need someone who treats marketing like a growth function: launches that move TVL, email programs that compound, community ops that produce measurable signal.

- Plan and execute growth campaigns tied to product launches, partner integrations, and market moments - Build the measurement stack: what’s moving TVL, what’s noise, what’s the ROI per channel - Brief and direct co-marketing with BD on partner integrations - Drive communication with users via town halls and written updates - Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers

- 3–5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical - You’ve owned a number. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving - You understand blockchain-based finance. You have a point of view on what’s working in the market right now and why - Strong writer and storyteller who understands the nuances of different channels and audiences - You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything

- Base + meaningful equity, scaled to experience - Real ownership of a function during the most defining stretch of company growth - Remote-first, flexible working hours

Perena AG is an investment advisory firm founded in 1952 that provides individual innovative financial solutions, including real estate investments and wealth management. The company has evolved into an internationally oriented advisory firm and recently entered the fintech/crypto space with USD STAR, a wealth token on Solana utilizing market-neutral strategies.