Marketing Manager / CRM Manager

Ayni Gold is a Web3 / RWA project operating at the intersection of blockchain technology and real-world gold mining. We are building a transparent ecosystem where users gain access to tokenized mining capacity, AYNI staking, and on-chain PAXG distributions.

▪️Maintain and improve the current retention strategy ▫️Develop and launch email / push communication campaigns ▫️Build automated CRM funnels and user segmentation systems ▫️Analyze user behavior and identify growth opportunities ▫️Work on improving activation rate, staking conversion, repeat deposits, and retention metrics ▫️Launch personalized campaigns based on user behavior and traffic sources ▫️Conduct A/B testing for communications, offers, and retention mechanics ▫️Work with analytics and reporting in GA4, PostHog, and CRM systems ▫️Improve onboarding and educational flows for Web3 users ▫️Develop loyalty / referral / win-back mechanics ▫️Collaborate with marketing, product, analytics, and support teams

▪️2+ years of experience in retention / CRM / lifecycle marketing ▫️Experience with Web3, crypto, fintech, or digital products is a strong advantage ▫️Strong understanding of funnels, segmentation, cohort analysis, and retention metrics ▫️Hands-on experience with Customer.io and automation platforms ▫️Ability to work with analytics, hypotheses, and A/B testing ▫️Understanding of user behavior and product metrics ▫️English level: Upper-Intermediate or higher

▪️Fully remote work ▫️International team ▫️Fast-growing Web3 / RWA project ▫️Opportunity to influence product and retention strategy ▫️Competitive compensation + performance bonuses ▫️Work at the intersection of blockchain and real-world assets

Ayni Gold is a blockchain-powered Real World Asset (RWA) platform that tokenizes gold mining capacity from the Minerales San Hilario concession in Peru, allowing investors to purchase $AYNI ERC20 utility tokens representing actual mining output. Token holders can stake for quarterly rewards in PAXG gold-backed stablecoin, participate in DAO governance, and benefit from deflationary tokenomics tied to real gold production exceeding 9 tons potential. It bridges traditional gold mining with DeFi, providing transparent access to institutional-grade profits.