Marketing Performance Manager

Elements of a Soul (EOAS) is a Web3 MMORPG set in 2137, combining open-world gameplay, real Bitcoin mining integration, and an NFT-driven player economy.

▪️Key Responsibilities ▫️Lead performance analytics and reporting Set up tracking, build dashboards, define KPIs per KOL, cohort, channel, and campaign, manage UTM and on-chain attribution, run A/B tests, and translate data into actionable growth decisions. ▫️Optimize campaign performance Track paid, token-based, and performance-based partnerships, evaluate ROI, identify growth opportunities, and improve conversion from community attention to measurable results. ▫️Support Web3 growth strategy Contribute to campaign planning around NFT mints, token-related activations, whitelist campaigns, community growth, and player acquisition.

▪️Requirements: ▫️Crypto/Web3 experience is a hard requirement You have personally worked on or launched projects involving token launches, NFT mints, on-chain economies, Web3 communities, or crypto-native growth campaigns. ▫️Deep Web3 fluency You understand NFTs, tokens, tokenomics, P2E models, DAOs, crypto community behavior, and what drives trust, hype, engagement, and conversion in Web3 audiences. ▫️Strong performance marketing background 3+ years of experience in performance marketing, ideally with proven results in crypto/Web3, community acquisition, or growth experiments. ▫️Analytics-driven mindset Analytics is part of your daily workflow. You are confident with platform analytics, Google Analytics, spreadsheets, A/B testing, campaign reporting, and performance optimization.

▪️What We Offer ▫️Competitive compensation ▫️Direct collaboration with the founders ▫️Freedom to build the marketing performance function from scratch ▫️Career growth path ▫️On-site work in Tbilisi with the core team.