Marketing Specialist

FYSM is an international wellness & yoga project developing an online training platform, a school for trainers, an ambassador network, and a product line. The company is entering a new growth phase and is looking for a specialist to help build a systematic performance marketing strategy.

• Conduct an audit of the current marketing system: channels, funnels, conversions, and data; • Segment a base of 50,000+ users and build attraction and reactivation mechanics; • Refine the current marketing strategy; • Launch direct attraction channels beyond the ambassador network; • Establish a system of KPIs, metrics, and reporting.

• 3–5+ years of experience in digital / product / growth / performance marketing in B2C; • Strong analytical expertise and ability to work with funnels, segments, and key metrics; • Experience in launching and scaling attraction channels; • Experience in improving conversion and managing results through data.

• Flexible remote format; • International context and space for independent decisions; • Competitive compensation: fixed + bonus based on results.

FYSM appears to operate in the wellness sector, offering an 8-component yoga methodology (Fresh Yoga Synthesized Methodology) developed over 15 years with safe, effective training methods adapted for modern needs, available through fysm.co, an online shop at shop.fysm.co, and related YouTube content. A separate entity, FYSM GLOBAL LTD, is registered in the UK, but no direct connection to the known website https://jobster.pro/work is evident from available information. Additional mentions include a production entity in Bali and a studio in Colorado.