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Media Buyer

· remote · full-time
marketingtraffic mobile marketinganalyticsA/B testingExcelGoogle SheetsGoogle Universal App CampaignsFigmaAI tools
7.1
AI Score
The vacancy is well-defined with clear responsibilities and requirements, but lacks specific compensation details and company information.
Job description
We are looking for a Media Buyer with at least 3 years of experience in mobile marketing and analytics. The role involves launching campaigns, strategic planning, and working with various ad formats.
Responsibilities
### Responsibilities - Launching and testing campaigns for app installs, registrations, and subscription purchases. - Working with various ad formats (images, videos, carousels) and targeting (keywords, interest-based audiences, look-alike). - Integrating end-to-end analytics via Adjust tracker. - Analytics, reporting, and strategic planning with partner networks (Adjust). - Daily monitoring of metrics (CPI, CR to install, ROAS, LTV). - A/B testing hypotheses on targeting, audiences, and creatives. - Tactical planning: developing weekly, monthly, and quarterly plans for phased scaling of results.
Requirements
### Requirements - Must have: 3+ years of experience with specified Ads (confirmed cases). - Understanding of the mobile marketing funnel: impression → install → trial → subscription. - Ability to work with mobile analytics (Adjust) and tracking links. - Analytical mindset, proficient in Excel/Google Sheets. - Experience with UAC (Google Universal App Campaigns). - Experience with In-App placements (ads within other apps). - Basic skills in visual editing (to quickly adjust creatives under CPP) - Figma, AI tools. - English language at least Intermediate (for working with foreign cabinets and support).
Conditions
### Conditions - Remote work (from anywhere in the world). - Competitive rate (fixed + % of achieved KPI). - Work on a real product with clear unit economics. - Opportunity to independently test advertising hypotheses and new channels.
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