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Media Buyer

· remote · full-time
igamingmarketing
4.7
AI Score
The vacancy has clear tasks but lacks compensation details and company information.
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Job description
Looking for a Media Buyer with experience in launching UAC campaigns and understanding Google Ads attribution.
Responsibilities
### Responsibilities - Launch, scale, and optimize advertising campaigns in Google UAC for key GEOs. - Work with large budgets: identify growth points, manage bids at the target tCPI/tCPA level. - Test creative combinations (videos, texts, placements) to improve conversion and retention rates. - Analyze postbacks via tracker (AppsFlyer/Adjust), work with the funnel on ROAS and Retention. - Collaborate with the creative team and ASO to synchronize pages in Google Play.
Requirements
### Requirements - Confident experience in launching UAC campaigns. - Understanding of attribution features in Google Ads and Google Play (Referrer API, working with Firebase). - Knowledge of key unit economics metrics: CPI, CPA, LTV, ROAS (D7/D30). - Willingness to test hypotheses and respond quickly to changes in Google algorithms.
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