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Job description
Looking for a Media Buyer with experience in launching UAC campaigns and understanding Google Ads attribution.
Responsibilities
### Responsibilities
- Launch, scale, and optimize advertising campaigns in Google UAC for key GEOs.
- Work with large budgets: identify growth points, manage bids at the target tCPI/tCPA level.
- Test creative combinations (videos, texts, placements) to improve conversion and retention rates.
- Analyze postbacks via tracker (AppsFlyer/Adjust), work with the funnel on ROAS and Retention.
- Collaborate with the creative team and ASO to synchronize pages in Google Play.
Requirements
### Requirements
- Confident experience in launching UAC campaigns.
- Understanding of attribution features in Google Ads and Google Play (Referrer API, working with Firebase).
- Knowledge of key unit economics metrics: CPI, CPA, LTV, ROAS (D7/D30).
- Willingness to test hypotheses and respond quickly to changes in Google algorithms.