Performance Marketer (Marketplace Focus)

BOXRAW is an international brand in the boxing and sports lifestyle culture industry, combining equipment, clothing, content, and a strong sports community. In the CIS, we are developing brand sales through marketplaces, D2C, and local digital channels.

• Management of advertising on marketplaces: — Ozon; — Wildberries; — Lamoda; — Yandex Market; • Launching, managing, and optimizing advertising campaigns within marketplace accounts; • Managing advertising on VKontakte: launching performance campaigns, testing audiences, creatives, and combinations; • Analyzing advertising effectiveness by key metrics: DRR, ROAS, CPO, CTR, CPC, CR, revenue, margin, advertising contribution to sales; • Working with the assortment: determining priority SKUs for promotion, analyzing stock, seasonality, and product potential; • Building advertising logic by categories, collections, bestsellers, and new launches; • Preparing hypotheses for sales growth and testing them; • Working with reporting: regular analytics, conclusions, recommendations, and action plans; • Collaborating with the content team to improve product cards, visuals, descriptions, and conversion; • Working with the e-commerce and marketplace teams to increase sales and improve showcases; • Controlling advertising budget and effectiveness distribution among channels.

• Experience in performance marketing on marketplaces for at least 2 years; • Practical experience with advertising accounts of Lamoda, Ozon, and Wildberries is mandatory; • High proficiency in Yandex Direct will be a strong advantage; • Experience in advertising on VKontakte; • Understanding of marketplace metrics, unit economics, and the impact of advertising on sales; • Ability to work not only with campaign launches but also with analytics, conclusions, and systematic optimization; • Proficient in Excel / Google Sheets; • Ability to make independent decisions, prioritize tasks, and justify actions with numbers.

• Full-time employment; • Office work in Moscow; • Working within the brand team, not an agency format; • Deep immersion in the product, marketplaces, analytics, and development of BOXRAW in the CIS.

BOXRAW is a boxing lifestyle brand that produces boxing equipment, training gear, and athleisure wear for people who box competitively, train for fitness, or want boxing-inspired apparel. The company also supports a charitable foundation focused on bringing boxing to young people in places where access to the sport is limited.