Performance Marketing Group Leader

eLama is an independent technology platform in digital marketing. We are developing within the Yandex ecosystem and creating our own product that integrates all key advertising systems - from VK to Avito and Telegram. We maintain an independent infrastructure and unique processes to provide thousands of Russian companies with a unified tool for managing growth.

- Develop and implement performance marketing strategies, managing budgets within target ROI metrics. - Tactical management of advertising campaigns, including manual management in Yandex Direct, VK Advertising, and Telegram Ads. - Set technical tasks for website and analytics improvements to enhance advertising efficiency. - Assess task capacity and team capabilities to evenly distribute workload and achieve campaign priorities. - Analyze traffic and identify new growth opportunities while proactively managing ROI risks.

- At least five years of experience leading performance marketing and managing a team of 2+ performance managers. - Understanding of attribution models and cohort analysis, familiarity with JavaScript events, GTM, YTM, and offline conversions via API. - Experience in managing and analyzing traffic in Yandex, VK Advertising, and Telegram Ads. - Strong knowledge of performance and business metrics (LTV, CPI, CPO, CAC, CR, ROI, ROMI, ROAS). - Proactive in working with ROI and traffic capacity risks.

- High total income with bonuses every six months for successful reviews. - Comfortable office environments with necessary amenities for work and relaxation. - Access to gyms in offices located in major cities. - Comprehensive medical insurance starting from the first month, covering various health services. - Coverage of 80% of medical insurance costs for spouses and children. - Organized closed events such as parties and festivals. - Participation in interest clubs and sports events.

eLama appears to be a company focused on advertising technology and marketing automation, with a platform that helps advertisers analyze competitors, save time on reporting, and automate routine monitoring tasks. Public results also show an eLama consumer/home-products business in Santa Clarita, California, so the available information is ambiguous and may refer to more than one company.