Performance Marketing Manager / PPC Manager

Brazy is looking for a strong Performance Marketing Manager with experience in managing large advertising budgets in Google Ads, TikTok Ads, and Yandex.Direct. The role suits specialists with experience in Gambling, Betting, Crypto, or Gaming.

• Launch and optimize advertising campaigns in Google Ads, TikTok Ads, and Yandex.Direct; • Research and segment the audience; • Collect semantics, work with negative keywords, separate brand and non-brand traffic; • Test creatives, combinations, and ad formats; • Set up tracking and end-to-end analytics (GA4, GTM, UTM, Click ID, Metrics, pixels); • Ensure compliance with advertising policies across different GEOs; • Optimize campaigns based on CPA, FTD, deposits, retention, and other KPIs; • Prepare regular reports on campaign results.

• 3+ years of experience in PPC and performance marketing; • Confident work with Google Ads and TikTok Ads for 3+ years; • Experience managing budgets of $100,000 per month; • Experience in Gambling, Betting, Crypto, or Gaming; • Knowledge of GA4, GTM, and web analytics tools; • Understanding of FTD, CPA, CTR, CPC, Retention metrics; • Experience working with multiple GEOs; • Understanding of advertising policies and platform restrictions; • Analytical thinking and independence.

• Fully remote work; • Fixed salary + KPI bonuses; • 24 paid vacation days; • 100% sick leave payment; • Long-term cooperation; • Work in a stable international project; • Opportunity to influence marketing processes and business results.

Brazy appears to be a gaming and entertainment company behind the brand brazy.gg, which describes itself as a team creating products for the gaming industry and entertainment. Its public-facing messaging also emphasizes eSports, innovation, and a Lisbon-based team.