Performance Marketing Strategist - Breakout

## Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. **What makes us different?** Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the [Kraken Culture](https://www.kraken.com/culture) page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account [here](https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken). As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to [industry-leading security](https://blog.kraken.com/crypto-education/security-at-kraken), [crypto education](https://blog.kraken.com/category/crypto-education), and [world-class client support](https://blog.kraken.com/crypto-education/support-at-kraken) through our products like [Kraken Pro](https://pro.kraken.com/), [Desktop](https://www.kraken.com/desktop), [Wallet](https://www.kraken.com/wallet), and [Kraken Futures](https://www.kraken.com/features/futures). **Become a Krakenite and build the future of crypto!**

## The opportunity - Own the **global performance marketing strategy** across every paid channel Breakout invests in - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto media, and beyond. - Set and manage **budget, forecasts, and channel mix** across regions and customer segments, with full accountability for CAC, payback, and ROAS against our targets. - **Run every ad account, every day.** You will be in Meta Ads Manager, Google Ads, TikTok Ads Manager, and every other platform we buy on - briefing, building, launching, optimising, and killing campaigns yourself. This is a hands-on role, not a management role. - Partner with our **Performance Creative Designer** to design, test, and iterate creative at volume across video, static, and motion. You do not design ads, but you know what makes a winning one and can brief it into existence. - Build and maintain a **structured testing roadmap** across new and emerging channels (web3 DSPs, endemic crypto publishers, gaming, CTV, beta ad products) with clear success criteria and kill rules. - Work with Analytics and BI to build the **measurement and attribution** infrastructure a modern performance program needs - MMP implementation, pixel hygiene, server-side tracking, incrementality testing. - Partner with **Lifecycle, Content, Affiliate, and Product** to connect paid to the full funnel so acquisition compounds with activation and retention. - **Partner with Payward’s (Kraken’s) performance marketing team** to trade frameworks, channel learnings, and live test results. Use their data and platform relationships where they accelerate what you are doing at Breakout, and feed your best insights back to the wider group. - Translate test learnings into **repeatable frameworks, playbooks, and documentation** the whole marketing org can draw from. - Present results, forecasts, and strategic bets directly to **Breakout and Kraken leadership**. - Additional duties and responsibilities as assigned.

## Skills you should HODL - **6+ years of hands-on performance marketing experience**, with a clear track record of building or running paid acquisition programs at scale in a high-growth environment. - Demonstrated success running **multi-million-dollar paid budgets** across a mix of channels, with real accountability for CAC and payback - not just impressions and clicks. - Deep hands-on experience across the major performance channels: **Meta, Google, TikTok, YouTube, X, Reddit, and programmatic**, plus comfort exploring emerging platforms. - Strong command of **attribution, MMPs (Appsflyer, Branch), and incrementality measurement**. You know when to trust a platform metric and when to stress-test it. - Sharp creative instincts. You can brief, review, and iterate on creative alongside your designer without getting lost in the craft. - **Analytical depth.** At home in spreadsheets, dashboards, and SQL-adjacent work. You build your own models to pressure-test assumptions before anyone else does. - Comfortable being **both the strategist and the operator**. You can pitch a channel test to leadership on Monday, build and launch it yourself on Tuesday, and translate the first read into a board-ready narrative by Friday. - **Crypto knowledge or deep fluency** in crypto, trading, or an adjacent high-intent category. You understand who our traders are and what they care about. Thrives in a **fast-paced, remote, outcome-driven environment**. You do not need permission to run a test, and you do not mind showing your work when it does not land.

## Nice to haves - Prior experience in **prop trading, leverage trading, futures, or regulated financial products**. - Experience running **global, multi-region paid acquisition** with localised channel mixes and budgets.

Kraken (legally Payward, Inc.) is a US-based cryptocurrency exchange that facilitates trading of cryptocurrencies, stocks, futures, and ETFs in most US states. It serves over 10 million clients worldwide with $207 billion in quarterly trading volume and has expanded to tokenized equities for non-US customers.