Principal Product Manager, Affiliate Program & KOL

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: *We Before Me*, *Do the Right Thing*, and *Get Things Done*. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

- Own the overall affiliate growth strategy for the US, EEA and other regulated markets, aligned with company-level acquisition, activation, and ROI goals. - Define affiliate growth as a product capability, including segmentation, commercial models and funnel design. - Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics. - Regulated-Market Execution & Compliance-Aware Scaling. - Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers. - Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution. - Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights. - Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results. - People Management & Team Building.

Core Requirements: - 8+ years of experience in growth, affiliate, partnerships, or product-led growth roles, at a leading crypto exchange. - Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results. - Strong product mindset — you think in systems, funnels, and scalability, not just campaigns. - Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC). ### Global/US/EEA Market Expertise - Hands-on experience driving growth globally, or specifically in the US & EEA markets, ideally in regulated or compliance-heavy environments. - A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results. - Deep understanding of performance marketing funnels and attribution challenges. ### Nice To Have(s): - Experience operating across both Web2 and Web3 growth mechanics. - Strong personal interest and understanding of the crypto ecosystem. - Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact. - Prior experience building or scaling teams from early to growth stage.

- Competitive total compensation package. - L&D programs and Education subsidy for employees' growth and development. - Various team building programs and company events. - Wellness and meal allowances. - Comprehensive healthcare schemes for employees and dependants. - More that we love to tell you along the process!

OKX is a leading global cryptocurrency exchange founded in 2017, offering spot and derivatives trading, Web3 solutions, and a digital wallet. The platform supports over 300 cryptocurrencies and ranks fourth in daily trading volume, with recent expansion into tokenized securities trading in partnership with the NYSE parent company.