Principal Product Manager - Discovery & Onboarding(Exchange)

Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.

### Key Responsibilities **Landing & Conversion Optimisation** - Design and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentation - Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scale - Build and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journey - Conduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities - Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement - Run a structured, high-velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is established - Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creation **Onboarding Funnel (Sign-up to KYC Initiation)** Own conversion performance and UX quality at every step of the post-sign-up journey: - Email submission — CTA clarity, form design, and value proposition at the moment of commitment - Email verification — delivery reliability, link click-through rate, re-send UX, and expiry handling - Phone submission — international dialling UX, number format validation, and regional trust signals - Phone verification (OTP) — delivery speed and reliability, SMS fallback, retry logic, and expiry management - KYC initiation — clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprised - Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation - Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics - Work with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific markets **Sign-up Rewards** - Design and own the reward mechanics tied to the sign-up event — welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creation - Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought - Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression - Build fraud-resistance into reward mechanics at the sign-up boundary — specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offers - Own the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstream **Login & Authentication** - Own the sign-in experience across web, iOS, and Android — targeting time-to-login below 10 seconds for returning users - Lead the Exchange's path toward passwordless-first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction, with Face ID and on-device biometrics as the primary implementation layer, and passcode or password as a fallback rather than the default - Drive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stack - Own session management, device identification, and session hijacking protection in partnership with Security and Risk - Design and maintain account recovery flows that balance user access needs with ATO prevention - Ensure compliance with regional authentication regulations — including Strong Customer Authentication (SCA) — without introducing friction that degrades the experience for legitimate users - Architect guardrails against modern authentication abuse vectors, including AI-generated identity attacks and automated credential abuse, as a PM-driven design constraint from the outset **AI-Native Ways of Working** - Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to reduce the time from insight to experiment to shipped improvement - Champion AI-native product development practices across your squad

### Requirements **Experience** - 6–8+ years in Product Management - Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design - Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact **Analytics and instrumentation** - Deep hands-on experience with product analytics platforms — Mixpanel, Amplitude, Segment, GA4, or equivalents - Able to write SQL to build funnel queries and cohort analyses independently - Practical experience with session-recording and heatmap tooling — knows how to design an event taxonomy from scratch, not just consume one - Experienced in designing and running statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects - Proficient with experimentation platforms — Optimizely, VWO, LaunchDarkly, Statsig, or equivalent **Technical fluency** - Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation spec with Engineering and identify gaps - Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams - Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture **UX instinct** - Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours - Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile **AI-native workflow** - Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle — required, not a nice-to-have

### Benefits - Competitive salary - Medical insurance package with extended coverage to dependents - Attractive annual leave entitlement including: birthday, work anniversary - Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up - Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. - Work Perks: crypto.com visa card provided upon joining - Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.