Principal Product Manager - Verification & Activation

Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.

### Key Responsibilities **KYC — From Initiated to Approved** - Own the identity verification platform strategy, roadmap, and execution — not just vendor management - Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric - Drive the platform toward self-serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change - Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts - Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors - Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users - Evaluate and roadmap Non-Doc (document-free) verification and Reusable Identity solutions as high-leverage levers for reducing drop-off while maintaining compliance - Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation - Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions **Re-KYC Experience** - Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles - Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger - Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself - Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user - Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics **Deposit & Withdrawal — Fiat and Crypto** - Own the deposit and withdrawal experience across all markets. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed. - Own the country-specific payment method matrix — maintaining a live view of what is available where, what is pending, and what the roadmap is for each market - Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods - Define deposit and withdrawal limits per method, per tier, and per market — and own the product experience when a user hits a limit, including clear messaging, escalation paths, and upgrade prompts - Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch - Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates - Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency - Target deposit success rate above 92% across fiat and card on-ramping **First Trade & Activation Ladder** - Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account - The activation sequence this PM owns: KYC approved → first deposit → first trade → first perp or index position; each rung has its own conversion rate and its own friction to remove - Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade — product discovery, market navigation, order entry UX, and fee transparency - Own the onboarding reward ladder from KYC completion onward — KYC approval incentives, first-deposit bonuses, and first-trade cashback — in coordination with Campaigns; sign-up rewards are owned by the Discovery, Growth & Onboarding PM **Localisation** - Own the product roadmap for adding new markets and new local payment methods — in coordination with BD, Legal, and Engineering - Localisation means understanding why a user in the Philippines prefers GCash over a bank transfer and ensuring the product reflects that reality — it is not a translation exercise - Track local payment rail coverage and local deposit success rates as dedicated regional metrics **AI-Native Ways of Working** - Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to accelerate delivery - Champion AI-native product development practices across your squad

### Requirements: **Experience** - 6–8+ years in Product Management - Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: identity verification, fiat payment rails, deposit conversion, or compliance-heavy product ownership - Specific experience with IDV platforms, payment rail integration, or KYC/AML product design is a strong plus **Technical fluency — the plumbing** - Understands payment gateway logic, ledger systems, and API integration - Can discuss multi-vendor IDV routing logic, decision trees, liveness detection architecture, and composable IDV component design with Engineering - Experience building or overseeing APIs, SDKs, and developer tooling as product deliverables — not just consuming them **Regulatory fluency** - Deep understanding of global KYC and AML standards (FATF, regional equivalents), SCA, GDPR, and local payment regulation - Able to translate regulatory constraints into product requirements — and push back where compliance is being used as an excuse for poor UX **Data — the conversion / risk / cost triangle** - Every roadmap decision lives in the trade-off between conversion, risk, and cost — must be able to quantify all three axes and make principled trade-offs with data - SQL fluency; proficiency with Mixpanel, Amplitude, or equivalent for funnel analysis **AI-native workflow** - Demonstrable use of AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices — required, not optional **Execution and ownership** - Drives stakeholders to unblock, prioritise, and ship without waiting for direction in a decentralised, 24/7 environment - Proven ability to lead cross-functional squads and influence Legal, Risk, and Compliance without formal authority - Track record of taking a major onboarding or payments flow from a known friction point to shipped and measurably improved

### Life @ Crypto.com - Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. - Transformational and proactive working environment. - Elevate employees to find thoughtful and innovative solutions. - Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. - Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. One cohesive team. - Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.