Responsibilities
### Responsibilities
- Analyze and optimize funnels: activation, onboarding, paywall, conversion, post-purchase.
- Work with metrics: retention, churn (7d/30d+), ARPU/ARPPU.
- Segmentation (geo, platform, source, behavior) and identify growth points.
- Transform data into decisions: ship / stop / iterate / extend.
- Full cycle: hypothesis → metrics → guardrails → analysis → conclusions.
- Implement SLA on analytics.
- Prioritize tests (impact / confidence / cost of delay).
- Build framework for small-data decisioning.
- Work with primary metrics and guardrails.
- Define stopping rules (including extend).
- Validate tracking (onboarding, paywall, purchase, renewal, refund).
- Identify and assess broken events.
- Build event taxonomy / glossary.
- Synchronize metrics between product, marketing, and development.
- Collaborate with Product, Marketing, Support, Dev/QA.
- Package conclusions in a decision-ready format (without “black box”).