Product Director, Banking Engagement

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

### Responsibilities - **Strategy & Engagement Leadership:** Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI. - **Engagement-First Roadmap:** Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility. - **Data-Driven Experimentation:** Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth. - **AI-Forward Execution:** Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency. - **Banking Onboarding & CX:** Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users. - **Portfolio Management:** Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features. - **Stakeholder Orchestration:** Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace. - **Team Coaching:** Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.

### Requirements - **Engagement & Activation Expert:** 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement. - **Experimentation Native:** You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise. - **Customer Centricity:** You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX. - **Strategic & Structured:** You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones. - **AI Utility Power-User:** You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping. - **Commercially Astute:** You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem. - **(Bonus point) Banking Industry Knowledge:** A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).

### Benefits - Competitive salary - Medical insurance package with extended coverage to dependents - Attractive annual leave entitlement including: birthday, work anniversary - Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up - Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. - Work Perks: crypto.com visa card provided upon joining. Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.